The store as Stage:

The pop up, a shopping experience that necessitated no touching of products, no restocking of displays, and no need for large crowds. Displays will be used to showcase products such as health care devices, fitness & sports, baby care products, solutions around nutrition & cooking, dental care offerings, and air treatment solutions, which could then be purchased by flagging a staff member, who will have a tablet equipped with Square. After the purchase will complete, the staff member will collect and wrap fresh versions of the items “backstage” and bring out the finished shopping bag (a reusable tote). This experience allow visitors to explore the pop up like a museum and to buy large products without having to carry them around.

Example:

• MediaMarkt will opening its first pop-up location in Madrid City called Healt-Care Devices. This temporary store will be open through Dec. 22, and will be a one-stop shop for all your healthcare needs.

Here I included all the products that I already described in:

• Check Obesity with a Body Fat Meter
• Health Care Smart Watch
• Dual Health Care Devices
• MediaMarkt Healthcare Area Stock

DETAILS OF PROCESS IN MEDIA MARKT STORES:

This idea is part of a holistic project with overview, where I suggest a process reengineering in MEDIA MARKT stores, and this detailed content I show you below.

In the images section, I attach a schematic diagram of how the process would be. It could be many contributions, but the basic functions of each department to support this idea are shown below:

MARKETING: This department will be in charge of organizing the events described as health fairs and pop-ups. They will also be in charge of coordinating the other areas (sales, customer service, and logistics), so these departments could support on the right way of these events. When there isn't enough staff to cover these events, then the company will have to train its best store personnel as support. And if more staff were still lacking, then workers from employment agencies would be hired, there're even some agencies whose have staff with health experiences. REFERENCES:

• HEALTH FAIRS
• Healt-Care workers: Training and Certification

SALES: This department will support the Marketing department with a salesperson for each event. This vendor will be given all the training and information that he/she needs to serve customers such as portable tables, CDs, posters, brochures, business cards, tables with health data (eg diabetes and hypertension). They will also be given some samples of medium-use medical devices to make demonstrations to customers and share many experiences. Remember, many representatives of big companies such as private and government hospitals can also attend these events, and they would be willing to buy big volumes of health products and at a good price. The retail sale has already been explained how it would be in this post.

CUSTOMER SERVICE: This department will occasionally support due to its limited staff to cover these events. One of their strengths is the knowledge of healthcare devices because all day long they're solving problems, and this knowledge can be used to share your experiences with clients (datasheets, use, and recommendations) . They could even do an explanation and demonstration to the customers in one hour. REFERENCES:

• Customer Service in Healhtcare Module
• Laboratory to Recalibrate your Health Devices

LOGISTICS: This department will support with the transportation of all the material that will be useful to cover all these events in which the company participates such as furniture, screens, etc. This department knows all about company inventories and many of these products for sale can be found in stores, warehouses or offices. They will also be supported in documents that ask them for access to other places outside the company. REFERENCE:

• MediaMarkt Healthcare Area Stock