The health fair as a cultural device is an occasion to promote meetings between those who want to share knowledge, journeys, concerns and skills and the community close to it. The proposal seeks to promote interaction with the people who participate and thus achieve a healthy action. Each booth at the fair is constituted from a clear premise: to hold an interactive action that generates the participation of those who stop there. In the framework of a health fair, this acquires special importance since it is intended to promote healthy experiences, that is, that the population takes information, ideas, materials about health care, etc.

For the teams that work in the health centers, a fair is an opportunity to work with the neighborhood community in a different way, telling the projects and activities of their own, seeking to build other dialogues, in a meeting format necessarily different from what usual office. The very organization of the health fair is a collective work that requires many people to be successful. In this sense, its necessary to organize a previous work table, in which other actors can be added in addition to the members of the health team and sponsors, such as clubs, retirement centers, neighborhoods, among others. Over time, the population of each neighborhood where the fair operates will become one of the most common visitors for this type of proposal.

Examples of modules where information is provided, free trials are given, samples are given away and promotions are offered:

• Diabetes - glucose testing, Cholesterol, Blood pressure monitoring, Oximeter, Nutritionists, Osteoporosis, Sex education, and People with disabilities.

Example of holistic experience at a health fair:

• A customer with hypertension problems checsk his blood pressure in the blood pressure monitors module, and he asks them for prices and features of the latest models because he plans to buy one for his mother at Christmas, and they give himm all the information.
• Then he walks and sees the glucometer module, he's not diabetic but he checks his glucose and discovers that his levels have increased since the last time he checked it, so he asks the exhibitor to give him some brochures of the glucometers they sell.
• In the thermometer module he asks for a baby thermometer because his son moves a lot when he has to verify his fever. The exhibitor recommends him infrared thermometers because they're not in physical contact with the patient, it is pointed at his forehead or hand and presses a button and the reading is in two or three seconds.
• It's also found that there is a module with body fat meters, a test is done. the exhibitor shows him the body mass index tables and indicates him that he is overweight.
• Being overweight worries him a bit, so he goes around the store to see what exercise devices the store has and asks for prices and features.
• At the end of his tour, he feels satisfied because in this health fair he talked with professional and authorized people in different specialties, such as integral health, beauty, physical, nutritional, mental and spiritual health.

NOTE: This idea is part of a holistic project with overview, where I suggest a process reengineering in MEDIA MARKT stores, and this detailed content you can find in the next idea's link: THE POP UP