Media Markt Madame Taussads
Madame Taussads inspired personalities from health care & fitness promoting products and gives you a photo opportunity.
Short Description
My idea proposes to have an area in Media Markt store where we have real life wax statues of the famous sports and health care super stars near the products in health care they are promoting. Customers will have an opportunity to take photos with these wax statues including the Media Markt products. When they share these cool photos in social media they indirectly also share the product and more users discover about the product and increases the sales. There is already technology in place to create a real life like statues affordably, an example that I am aware is a small museum in South India, Kerala where I live. https://youtu.be/M3pacPkfAiY
Health and/or wellbeing experience
- Sporty and fitness personalities statues will be housed in the Media Markt stores, they will focus on a target Media Markt product, most probably in an industry or field that they have worked on. That means Bolt will be promoting treadmill, sport running watches etc
- Customers come to this area to discover life like statues of these personalities and would like to go near it explore the statue along with the product they are promoting.
- They will also want to click pictures with the statue, the product also will be featured in the image captured.
- People will share it in social media, through this other people will discover these products in the store and would want to visit the shop & buy the product.
Target group
Youth who is mainly into body buildings, sports, cautious abut their body and health.