Fit Store
A vision of the future
Short Description
My proposal is a space where the client feels free: to test, to experiment, to know. To create a unique space, i brought nature together with health. Thus, the client has the feeling that he is taking a walk through nature and through the gym.
Health and/or wellbeing experience
To surprise the client in a positive way, I come up with this concept that represents two areas with a close connection between nature and health. It is a place where the customer is attracted, a place where he can test products and experiment, even relax. Being inspired by the design of the stadium, I propose this walk through nature and then through the gym, a fluid presentation of the products, depending on the connection they have with the area visited. In the middle of the room there is a corrugated wall that can be a center of attraction. Here the customer can try different products, he can even relax for a while. The wall can be transformed into an individual space, with a simple push of a button. It can be provided with screens, or VR glasses and can relate to the customer, for an emotional touch.
Target group
Customers interested in their physical condition, health. People interested in nutrition. Parents interested in their children.