Check it Out @ MediaMarkt
Checkerboard-like experiential spaces in the healthcare store of the future.
Short Description
This is a holistic proposal to create experiential spaces in the prominent part of the MediaMarkt healthcare store. The experiential spaces are designed in the checkerboard pattern and in a monochromatic color scheme ( i.e. black & white ). Various types of experiences can be created within these experiential spaces. It is opined that in the near future, first hand immersive experience of the use of healthcare products will take central stage, while the display of the physical healthcare products will lose its appeal to people ( as they will be shopping online more and more ).
Health and/or wellbeing experience
The monochromatic checkerboard pattern becomes the generator of the healthcare store of the future in MediaMarkt.
With a monochromatic color scheme ( i.e. black and white ), the MediaMarkt logo and the healthcare products can be highlighted against the black or white backdrop.
The checkerboard arrangement of experiential spaces generates many individual spaces that facilitate user experience of many healthcare products. Many types of immersive user experiences can be created within these experiential spaces.
Kindly refer to attached illustrations and PDF document for an in-depth understanding of this design proposal.
All feedback are welcome to help improve this idea. Thanks!
Target group
This design proposal targets customers who would prefer a first hand immersive experience of the use of healthcare products, rather than shopping in a normal way ( i.e. going through the shopping aisle and / or consulting with the shop assistants. )