MediaMarkt Schlaflabor
Sleep labs for analysing sleep and recommending sleeping aids
Short Description
Sleep is central to human health and well-being. Large number of people suffer from poor sleep, insomnia, etc. Sleep is therefore big business. MediaMarkt Schlaflabor are special sleeping cabins/capsules that are 1. in stores and 2. in residential/office localities in mobile vans. The labs make it possible for people to get a sleep analysis without much hassle and receive remedial recommendations.
Health and/or wellbeing experience
This is not just limited to the stores, but are also mobile and to be found in different locations. Accessibility therefore increases, esp. for those who buy online. Organically designed sleeping pods/cabins entice customers to try these out and find solutions to their sleep problems, either in the store or in the mobile labs. As such MediaMarkt can upsell their existing products to these people.
Target group
All age groups from young to old.