Immersive tunnels.
Immersive tunnels in store corridors, with different temathics and products.
Short Description
Build inside the Mediamarkt store layout immersive tunnels dedicated to the different areas of fitness and wellbeing. The customers will enter in an interactive experience and environment, with access to products and their functionalities. In this immersive tunnels the customrs will be access to try products and interact with the immersive enviroment.
Health and/or wellbeing experience
Health, fitness and wellbeing experiences can be all tried in this immersing tunnels. Could be created different tunnels for each product area or a continuous tunnel with multi level areas inside. More than the interest and ability to try the product the customer will be inside of a experience for senses, adjusted by kind of product.
Target group
All kind of Mediamarkt customers will be interested to try this experience. Will attract new customers and elevate the Mediamarkt brand to a new step of interactive and environmental experience.