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Custom Product Brochure - Spending habits & Social

A tailored made healthcare product brochure printed for you on tapping loyalty card based on spending habits & social interests.

Short Description

As of now, a single product brochure is used to explain about any product, whether it’s a healthcare product or any product, what appeals as product description and features to a youth doesn't appeal to a person in their retirement age, the features that is attractive to them is totally different, similarly gender and their spending habits, recommending an expensive healthcare product to a person who constantly does budget shopping makes no sense, so instead it should recommend what they can easily afford and adds value to them.

Health and/or wellbeing experience

  • Just like Google ads shows you ads based on search, here the brochure will include products based on your previous purchase history, your spending capacity, age, gender, social media interests, if you have liked and followed many gyms and sports posts or pages, then you will be seeing more of healthcare products related to exercise and ftiness.

  • A custom made product brochure that tailors the requirement of an individual, when we go to super markets we get a ton of general brochures showing various discounts, most of the product doesn't make sense to me and I am not interested, also what I need gets lost in the crowd.

  • Explain the healthcare product that attracts me in a language that is easy to understand for me and mentioning the features and use case of it to me rather than a general audience.

  • The loyalty membership data like age, gender, spending habits, location, frequency of visits can be used to tailor make the product brochure.

  • Customers are rewarded with more loyalty points if they link their social media profiles to it, based on which it is possible to get the likes and interests of the customer, this data is used to tailor make the product brochure to the customer which increases the chances of a person buying a product after reading the brochure.

Target group

Targeted marketing that is easy to understand for people eliminating junk & irrelevant products in health care space.

Evaluations