Store on wheels.
Take the Mediamarkt store to potential costumers.
Short Description
If specialised customers are not familiarised with MediaMarkt new offers for fitness and wellness products, let´s go to their encounter places. The main idea is create a Mediamarkt store on wheels to promote this new products and captivat the potential customers to visit the physical store on future. To create a big impact the Mediamerkt store on wheels must be integrated in a sport event. One of interesting sports event with a huge impact is the cycling events. (imagine the mediamarkt store on wheels in Tour de France or In the Giro, etc) The "truck" store on wheels doing part of the caravan will captivate the attention of lots of sport enthusiasts. Other sports events could also be interesting to be there near to sport enthusiasts, (city marathon, Atheletic events, footbal, etc) presenting their new products and captivate them to visit the physical stores.
Health and/or wellbeing experience
Both areas can be explored in this concept. The main objective is to throw the new products directly were the enthusiasts are.
Target group
Sport and wellbeing enthusiast.