CHEAP REFURBISHED FITNESS EQUIPMENT
MEDIA MARKT SELLING CHEAP REFURBISHED FITNESS EQUIPMENT
Short Description
THERE IS A HUGE SEGMENT OF BUYERS WHICH WANTS CHEAP FITNESS EQUIPMENT. ALSO THE BUYER WHO BUY NEW EQUIPMENT WOULD LIKE TO UPGRADE TO A NEW ONE IN A BUY BACK DEAL. WHAT TO DO WITH OLD, USED EQUIPMENT AND HOW TO SATISFY CUSTOMERS WHO WANT CHEAP PRODUCTS.
Health and/or wellbeing experience
MOST THE THE FITNAESS EQUIPMENT CAN BE EASILY REFURBISHED/RECONDITIONED.
I CAN SEE MEDIA MARKT DOING IT IN THE FUTURE ON A LARGE SCALE AND SELLING THEM TO THE PRICE SENSITIVE SEGMENTS AND EVEN EXPORTING THEM.
THIS HAS ENABLED MEDIA MARKT TO ATTRACT CUSTOMERS FROM ALL WALKS OF LIFE, INCREASING THEIR CUSTOMER BASE PHENOMENALLY. THE STORE BUYS/TRADES THE OLD EQUIMENT FROM THE CUSTOMER AND REFURBISHES IT. THE REFURBISHED EQUIPMENT IS SOLD AGAIN AT A LESSER PRICE IN ITS STORES IN EU OF ABROAD. ITS REFURBISHED EQUIPMENT IS VALUED 50% LOWER THAN THE NEW ONES. AFTER ALL YOU CAN NOT DESTROY METAL.
IT HAS ATTRACTIVE TRADE DEALS FOR THE CUSTOMERS WHO WISH TO UPGRADE TO A NEWER OR ANOTHER EQUIPMENT. TRADE DEALS MAKE SURE THAT THE STORE DOES NOT LOSE ITS VALUED CUSTOMER.
MEDIA MARKT MAY EVEN START A NEW SECTION FOR SELLING REFURBISHED EQUIPMENT SINCE THE RANGE AND DEMAND IS HUGE..
Target group
ALL PRICE SENSITIVE CUSTOMERS