MM Wellness = The social watering hole
Mediamarkt wellness area becomes a rendezvous point for social connections and finding new and inspiring connections.
Short Description
Think about how Apple makes it easy to schedule time in the store's Genius Bar for getting tech questions answered and learning how to get the most value out of any Apple purchase. Mediamarkt can take that concept into the future AND link it to wellness PLUS pleasant social interactions.
Health and/or wellbeing experience
I imagine that in 2025 Mediamarkt loyal shoppers who also happen to be friends/acquaintances/co-workers will be happy to congregate in store for scheduled demonstrations of new wellness products. These gatherings will be fun social occasions with healthy snacks and beverages. Friends can experience new products together, make purchases then and there if they wish, and benefit from each other's enthusiasm about wellness and new technologies.
If necessary, the social gathering can also happen online. Yet, the greatest advantage of it being in person in store is that it helps people deepen existing connections and make new ones, and all in a hip no-pressure setting. Depending on the number of people who book the gathering time slot, Mediamarkt will staff with enough employees to provide group demos, more focused and personalized demos, and to also provide any other relevant services, e.g. biometric wellness screenings, etc.
Another advantage is from possible partnerships with local businesses and employers. For example, Company A may partner with Mediamarkt to schedule dates and times when company A employees shall gather at a local Mediamarkt to learn more about a new wellness technology. Naturally, some employees might buy it or buy other Mediamarkt products too when they are in the store. The Mediamarkt store is also able to invite local restaurant B to cater/demonstrate healthy foods at the event. A local holistic wellness clinic C also sends its ambassadors to the event. Thus, Mediamarkt becomes a hub that connects A, B, C, and in the process Mediamarkt improves its sales as well as its standing in the community.
Target group
All