Health device and data Security
Protect personal health information and wellness devices from hackers, malicious actors or avoidable failures.
Short Description
As medical/health measuring or tracking devices, software, SaaS etc offerings become more commonplace, and are often produced or managed by companies in different nations, Mediamarkt can provide an important service to shoppers by offering free or reasonably priced security/vulnerability scans. As well as advice on physical as well as cyber/data security. The scans might also identify signs of data corruption or impending device failures.
Health and/or wellbeing experience
The abovementioned service can be easily bundled into the technical support that Mediamarkt employees provide to customers, i.e. setup of devices, periodic servicing or firmware updates of devices, etc.
Regarding other non-physical or hybrid products, e.g. an online fitness program or SaaS sold by Mediamarkt, I think it would be great if customers could see an easily-understandable summary of data policy for each (instead of having to read through pages of legalese!)
Depending on Mediamarkt partnerships with product manufacturers, suppliers and cybersecurity experts, Mediamarkt might also be able to sell an add-on or freemium service that periodically runs vulnerability scans on products and flags potential issues.
Research
https://healthitsecurity.com/news/fda-scoring-tool-update-adds-vulnerability-risk-to-patient-safety "Since the FDA unveiled its cybersecurity guidance for medical devices in 2016, vendors reported 400 percent more vulnerabilities per quarter: a sign of maturing security risk assessments and growing compliance. ...However, many healthcare providers continue to struggle with prioritizing patch management and continue to rely on outdated, legacy platforms."
https://www.fda.gov/news-events/press-announcements/fda-informs-patients-providers-and-manufacturers-about-potential-cybersecurity-vulnerabilities
https://www.coalfire.com/solutions/cyber-risk-services/healthcare-risk-analysis-and-advisory/medical-device-security-for-healthcare-providers
Possible partnership https://www.tenable.com/solutions/healthcare or with rapid7.com
Target group
Users of medical/health measuring or tracking devices.