Short Description

The main idea is create a client loyalty program focused in healthy and fitness goals. The customer when acquire this program will be able o get bonus and offers in Mediamarkt stores. The customer goals will be converted in points and offers. How this could work in a easy way: 1st- the customer must establish their goals: losing weight, run x Km per day, eating healthy food, etc. 2nd- The Mediamarkt with the client loyalty program will adjust the offers to the customer offering a compensation if the goal are achived. 3rd-The customer must adquire a sport bracelet, an mobile app or other healthy device. or instead must visit the Mediamerkt store often to be avaliated in their progresses. 4rd- If the goals are achived the customer will get free offer and bonus. Main advantages: - Create a loyalty client program focus in fitness and health care. - Get new clients, from sport, fitness and healthy areas. - Promote activally and with high visibility healthy behaviours. - Create a healthy community connected to Media Markt brand.

Health and/or wellbeing experience

Target group

Fitness and Healthcare customers that did not see Mediamarkt like a Healthcare partner or brand.