Distinct environments inside store.
Create an distinct decor area inside stores to captivate customers to discover and test the healthy products.
Short Description
The main idea is create a special area inside the Mediamarkt stores, with a specific decor, different colors, relax areas, testing areas, specialized advising and consulting. The store style will be the same, product displays, colors, etc. The main objective is captivate customers to visit and enjoy this helthy area, discover new product offfers and relax in a different enviroment.
Health and/or wellbeing experience
The customer will be attracted to this area by the difference to the rest of the store style. There we will discover the specific products and specialized for healthcare and fitness.
Target group
Usual Mediamarkt customers and new customers attracted by this specific area.